Alfred
Frida
Viktor
Iris
Thor
Lucas
Vera Quality control
Checked before it goes out
Vera checks what the heroes write against your offer, your brand and the rules of Google and Meta before it goes out.
A free 30 minute call with one of us
- Ads and articles
- Approved per version
- Stops errors
VeraQuality control
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The bathroom ad has been checked against your offer and Google's rules.
- Approved, version 3
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The text was changed after the check, so I will check it again before it goes out.
- Waiting for a new check
Customers who trust us
Why Vera exists
AI writes fast. That is not the same as writing correctly. An ad that promises something you don't offer, or an article with a price that is wrong, can cost more than it gives. Vera is there to stop it before your customers see it.
What many people wonder
Dare we let AI write for us?
It is a good question. The answer is yes, when someone checks what is written before customers see it. That is Vera's job.
- Does it match the offer No prices, guarantees or services you don't have.
- Does it follow the rules The rules of Google and Meta, and your brand.
- Is it the same version Approval applies to exactly the text she checked.
Who watches what the heroes write
Vera
now
I check everything before it goes out.
- ApprovedThe bathroom ad, version 3.
- Needs fixingThe article promises a fixed price, and that isn't in your offer.
- WaitingThe text was changed after the check and is checked again.
How Vera works
From draft to approved version
Vera checks Astrid's ads and Herman's articles before they go out. Here it is, step by step.
A hero makes a draft
Astrid writes an ad, or Herman writes an article. Before anything goes out, it ends up with Vera.
Vera checks it against your offer
She looks for claims you can't stand behind, and rules the ad channels don't accept.
She says what needs fixing
The answer is approved, approved with suggestions, needs fixing or waiting. If something needs fixing, it comes with a concrete suggestion.
Approval applies to one version
Vera approves exactly the text she has checked. If a single character changes afterward, it has to be checked again.
Then it is your turn
Vera's approval means the quality is checked. You are still the one who says yes to the ad going live.
What you can count on
Strict on errors and relaxed about taste
Vera follows fixed rules. Some are about what she does, others about what she never does.
Vera does
- Checks before anything goes outAstrid's ads and Herman's articles are checked before customers see them.
- Gives a clear answerApproved, approved with suggestions, needs fixing or waiting.
- Locks approval to one versionIf one character changes, the text has to be checked again.
- Says what needs fixingWith a concrete suggestion, not just a no.
Vera never does
- Approves serious errorsA serious finding never ends up as approved.
- Approves when the check failsIf something goes wrong in the check, the answer is waiting.
- Stops something over tasteShe stops errors, not wording she would have chosen differently.
- Adds prices or promisesShe never adds prices, guarantees or results.
The team around Vera
She checks the whole team
Astrid's ads and Herman's articles go through Vera before they go out. When more heroes arrive, she checks what they make too.
Vera
Quality control
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AstridThe ads before Google and Meta
In the app now
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HermanThe articles before they are published
In the app now
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FelixSays when something needs fixing
In the app now
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MajaThe social media posts
In the app now
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NoraThe email flows
Coming soon
What people ask about Vera
Is Vera in use today?
Yes. Vera checks Astrid's ad copy and Herman's articles before they go out.
What does it mean that approval applies to one version?
Vera approves exactly the text she has checked. If one character changes afterward, it has to be checked again before it can go out.
Is Vera's approval the same as my yes?
No. Vera checks the quality. You are still the one who says yes to something going live.
Does approved mean the text has been legally reviewed?
No. Vera checks against your offer, your brand and the rules of the ad channels, but she doesn't give legal clearance.
What happens if the check fails?
Then the answer is waiting, never approved. The text doesn't go out until the check has been done.
How the heroes work
One system One goal Growth you can measure
No guesswork, and no reports that each say something different.
Iris makes the growth plan, and the heroes work to it with the same numbers from your website, search and ads. Vera checks the work before it goes out. Felix keeps it all together. You have the final say.
Ready to meet Vera
Book a walkthrough, and we will show how the heroes work and how Vera checks what they make.
Behind the heroes is a team at Heyroes who are responsible for the work.
