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Connects to Google Ads
Google Ads automation where Astrid does the work
Google Ads automation for anyone with an ad account nobody has time to watch. Connect it to the app, and Astrid, our Google Ads AI agent, follows the ads every day and suggests changes with the numbers behind them. Nothing big changes without your yes.
A free 30 minute call with one of us
Customers who trust us
Sound familiar
The same week twice
Tap a day to see it
With the account you have today
You
The account spent $240 over the weekend. You can't see what it brought until next week.
You
People who search for “free plumbing course” click your ad. You never see it.
You
The price per click has doubled since yesterday. Nobody says anything.
You
You have an idea for a holiday campaign, but you can't get it set up.
With Astrid in the account
You
Astrid followed the numbers all weekend. The search “bathroom remodel austin” brought three leads, and the rest brought none.
You
Astrid suggests stopping the search, with the clicks and cost behind the suggestion.
You
The morning check found the jump, and you hear about it before it has cost much.
You
Astrid builds the campaign paused, so you see it before anything goes live.
How to connect
Ready in a few minutes
You connect the account yourself in the app. Astrid starts right away, and you say yes or no to the suggestions.
Log in with Google
Under Connections in the app you tap Log in with Google and give access to Google Ads.
Choose the ad account
If you have access to several accounts, you choose which one Astrid follows. You can also type in the account ID.
Astrid pulls the numbers
The numbers for the last 35 days are pulled in. After that they update every 15 minutes, and every night everything is checked against Google.
You get the first suggestions
The suggestions arrive in the app with the numbers behind them. Astrid only suggests something when she is at least 95% sure.
You see what it brought
The weekly report shows what the ads cost and how many leads they brought. The account is yours all the way.
What you get
Astrid works in Google Ads for you
She looks at the same numbers you would, only every day, and turns them into concrete suggestions.
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Fresh numbers every 15 minutes
The numbers update every 15 minutes. Everything is pulled again every six hours, and every night it is checked against Google.
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Searches that never become customers
Astrid finds the searches people click on without getting in touch, and stops them with negative keywords.
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More budget where it works
She suggests moving budget to where the campaigns bring leads. It never increases by more than 20% in a week without your yes.
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Speaks up every morning
Every morning it checks whether the cost has jumped or clicks have dropped. You get a message, but nothing changes by itself.
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New campaigns start paused
New campaigns are always created paused, so nothing goes live before you have seen it and said yes.
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Ads that get tested
New copy is tested against the old, and tests only start when you have said yes.
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The account is yours
The ad account is in your name. The app only gets the access you give, and you can disconnect whenever you want.
The illustrations show examples. Names and figures are not from a real customer.
You decide
Nothing big happens without your yes
You can let the small changes that are easy to undo run by themselves. Everything else waits for you.
Illustration of the app. The keyword and campaign are examples.
Can run by themselves if you want
- Negative keywords that stop clicks that never become customers
- Pausing an ad that brings nothing
- Only when Astrid is at least 99% sure, and only if you have turned it on
Always waits for your yes
- New campaigns
- Pausing or starting a whole campaign
- A new bid strategy and changes to the structure
- A/B tests
Astrid only suggests something when she is at least 95% sure. The budget cannot increase by more than 20% in a week without your yes.
What our customers have achieved
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The team is good at solving problems and communicates well with me as a customer. They respond quickly when something unexpected comes up.
Gry Aamodt Managing Director, Kakle
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The people behind Heyroes are incredibly conscientious and deliver 100% at a price nobody else can match.
Johan Dag Drange Managing Director, JDD Utstyr
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Online store
Gazelle company
1 000 000+
Norwegian kroner in online store revenue in the first year
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Lots of good input and discussion. We are very happy with what was delivered. Good service, and we feel we have got “value for money”.
Jon Ola Bergaplass Managing Director, Villmark
Every week
What Astrid does in Google Ads every week
Ads are many small adjustments that get left when the day is full. Here are some of the ones Astrid takes on.
Follows the numbersCost, clicks and leads per keyword- Negative keywordsStops searches that never become customers
- Moves the budgetMore to what brings leads
- Pauses adsThe ones that cost money for nothing
- New keywordsWhere people search for what you sell
- New copyTested against the old
- Morning checkSpeaks up when the cost jumps
Weekly reportWhat the ads cost and brought- Campaigns on pauseReady until you say yes
The team reviewsPeople on our side go through the account- Check against GoogleEvery night, so the numbers add up
SEO alongsideSo you depend less on ads
Customer stories
Examples of what we make
Websites, online stores, brands and ads, from customer projects to our own concept work. See how we think and what we can make for you.
See our work
Before you decide
It is fine to be skeptical
The short version: Astrid follows the account every day, the team reviews it, and you have the final say on everything that matters.
Is it safe to give access to the ad account?
You log in with Google yourself and choose which account the app gets to see. The app only gets the access you give, and you can disconnect under Connections whenever you want. When you do, we stop pulling data, and the numbers we have pulled from the account are deleted.
Can Astrid spend more money without me knowing?
No. The budget cannot increase by more than 20% in a week without your yes, and everything big, like new campaigns and a new bid strategy, waits for you.
What can happen by itself?
Only two small things that are easy to undo: negative keywords and pausing an ad that brings nothing. That only happens if you have turned it on, and only when Astrid is at least 99% sure.
Who owns the account if I leave?
You do. The ad account is yours, and the connection to the app doesn't change that. If you disconnect, the account carries on as before.
Do I need a growth package?
Yes. Google Ads is included in every growth package from Minihero™, and we don't sell ads as a standalone service.
People who answer youAsk whatever you are wondering about, both before and after you connect.
Book a callQuestions and answers
What people ask about Google Ads automation
What kind of access do you get to Google Ads?
The app gets access to read and change the ad account you choose. The numbers are read all the time, but changes are only made by the rules above: the small changes if you have turned them on, and everything else only after you have said yes.
How often do the numbers update?
The last two days update every 15 minutes, and the last 35 days are pulled again every six hours. Every night the numbers in the app are checked against Google, without anything being changed.
Can Astrid spend more than we have agreed?
No. The budget cannot increase by more than 20% in a week without your yes, and larger campaign budgets always need approval.
What does it cost?
You get Google Ads through the growth packages, from Minihero™, and Astrid is included in all of them. You pay the ad budget directly to Google.
Who do I write to?
You write to Felix in the app. He passes what concerns the ads on to Astrid, and replies when it is done.
More integrations
Other integrations
The heroes see the numbers in context, so it pays to connect more than one.
- In the app Google Ads Astrid watches the ads and suggests changes Les mer
- In the app Meta Ads Your ads on Facebook and Instagram Les mer
- In the app Google Analytics 4 Visits and conversions in Results Les mer
- In the app Search Console Keywords, clicks and impressions from Google Les mer
- In the app Heyroes CRM From lead to signed customer in the app Les mer
- In the app WordPress Herman publishes once you say yes Les mer
How the heroes work
One system One goal Growth you can measure
No guesswork, and no reports that each say something different.
Iris makes the growth plan, and the heroes work to it with the same numbers from your website, search and ads. Vera checks the work before it goes out. Felix keeps it all together. You have the final say.
Get started
Get a review of your ad account
Tell us briefly about your business and the account, and we will look at what Astrid can do with it.
- You own the ad account
- Nothing big changes without your yes
- Reply within 24 hours on weekdays
Prefer to talk directly
