Growth plan

A growth plan before you start

Everyone gets a growth plan before the start. It is built from your website and the market around it, and shows where you stand, what competitors do and what pays off most. The plan becomes the goal the whole system works toward, and one of us approves it before you get it.

A free 30 minute call with one of us

Customers who trust us

  • Agora
  • Alge Timing
  • Ren Delicia
  • GreatPeople
  • Kakle
  • JDD
  • Villmark
  • The Balloon Company
  • LummeCo
  • Fiber Protector
  • Booty Builder
  • Elit
  • Backer Skeie
  • Aurora Jewellery

What is in the plan

A plan made for exactly you

The plan builds on your website, the searches in your industry and what Google and the AI services show today. One of us approves it before you get it.

  • In shortThe situation, the opportunity and the three things that pay off most.
  • Where you standA scorecard for the website and visibility today, with what is already good.
  • When people searchThe keywords in your industry and which months people search the most.
  • What Google and AI showWho ranks at the top in Google, and who the AI services recommend instead of you.
  • The competitorsWhat they do that works, and the pages they have that you lack.

Illustration. Names and figures are examples.

What it can bring

Three estimates for the first 12 months

The plan shows what growth can bring, with the assumptions behind it. The estimates are scenarios, not promises, and the plan says so plainly.

  • A range from low to highThree estimates for the first 12 months, so you see the range and not just the best case.
  • A typical month after one yearWhat it can bring once the work has had time to take effect.
  • The assumptionsWhat has to be true for the estimate to hold is listed next to the numbers.
  • Honest about the numbersAn estimate is not a guarantee, and the plan explains what the numbers are built on.

Illustration. Names and figures are examples.

How the plan is prioritized

Few actions that can be measured

The plan recommends a few actions, not a long list. Each one has what is needed to know whether it worked.

  • A hypothesisWhat we think the action will bring, and why.
  • A baselineThe numbers before the start, like leads and visits from search, so the effect can be measured afterwards.
  • When and how it is assessedThe method and the timing are decided before the action starts.
  • A stop ruleWhen the action should be stopped or reassessed, also decided in advance.

Illustration. Names and figures are examples.

Once you are under way

The plan follows you into the app

The growth plan doesn't end up in a drawer. When you sign, it is linked to the customer and the agreement, and becomes the focus for each quarter.

The heroes propose, and nothing is published until you approve it.

Questions and answers

Common questions about the growth plan

What businesses most often ask before they get the growth plan.

What is a growth plan?

A plan for how your business can get more customers online, made for exactly you. It shows where you stand today, what competitors do, what pays off most and what it can bring.

Who gets a growth plan?

Everyone gets a growth plan before the start. It comes after the first call, before you decide.

How is the plan made?

It is made from your website, the searches in your industry, what Google shows and who the AI services recommend. One of us goes through the plan and approves it before you get it.

Are the numbers in the plan a guarantee?

No. The estimates are scenarios with assumptions, not promises. The plan shows low, medium and high, and explains honestly what the numbers are built on.

What do you need from us?

The web address and a short conversation about the business and the goals. We find the rest ourselves. If we are missing something, it is listed in the plan under what we need from you.

What happens after the plan?

If you want to go on, you get a quote at a fixed price. When you start, the plan comes along into the work and becomes the focus for each quarter.

How the heroes work

One system One goal Growth you can measure

No guesswork, and no reports that each say something different.

Iris makes the growth plan, and the heroes work to it with the same numbers from your website, search and ads. Vera checks the work before it goes out. Felix keeps it all together. You have the final say.

See how the heroes work together

Let's talk

Your growth plan starts with a call

We show you the app and help you choose the next step.

Book a free review

30 minutes · Free, no obligation

Nohman Janjua Mari Ekeløf Kristian Lyng

Behind the heroes is a team at Heyroes that is responsible.