Website platforms compared

For most businesses, WordPress with WooCommerce is the best choice by a wide margin. WordPress powers 43% of all websites in the world. The platform gives you ownership of what is delivered, no platform fee, the strongest SEO foundation, native payment options such as Klarna and unlimited scalability. Wix and Squarespace mostly suit hobby projects. Shopify is locked to pure ecommerce, with a transaction fee of up to 2%.

The two types of comparisons answer different questions. Platform comparisons (WordPress vs Wix, WooCommerce vs Shopify) are about which technology the website is built on. Service comparisons (SEO vs Google Ads) are about which growth services you invest in after launch. Both decisions matter: the platform is the foundation, and the services are the engine that drives customers to the site.

It depends on size and ambitions. Do not switch if you have fewer than 5 pages and are happy. Switching to WordPress pays off if you hit limits such as poor SEO, a platform fee that keeps rising, payment methods you cannot connect natively, or if you want to own what is delivered. We move your website for you from $3,000, with redirects so your Google rankings come along.

For designers building custom designs for clients, Webflow can be faster. For most businesses, WordPress is almost always the better choice: it is cheaper over time, has native payment options such as Klarna, over 60,000 plugins, a better AEO structure and gives you ownership of what is delivered. Webflow requires Webflow hosting or a complicated export.

Build it yourself if your time is worth less than $20 an hour, you are comfortable with WordPress, design and SEO, and the project is simple with fewer than 5 pages. Hire a professional if your time is worth more, the site has to rank on Google or you have growth ambitions. Do the time cost math: 60 hours times your hourly rate, against a package from $1,000. It often ends up the same or cheaper to hire.

Preferably both. Google Ads gives you traffic from day one, but it stops when you stop paying. SEO builds traffic that you own, and it gets cheaper per lead over time. The best strategy is to combine them: ads for urgent needs and remarketing, SEO for long term authority and visibility in AI search. Together they reach both the people who want to buy now and the people who are still looking for information.