Alfred
Viktor
Maja
Vera
Iris
Thor
Nora
Lucas
Connects to Meta Ads
Meta Ads automation for Facebook and Instagram
Meta Ads automation for anyone who advertises on Facebook and Instagram but can't keep up. Give us access in Business Manager, and Astrid, our AI for Facebook ads, follows the ads while the leads from your forms come straight into the app.
A free 30 minute call with one of us
Customers who trust us
Sound familiar
The same week twice
Tap a day to see it
With the ads you run today
You
Three people filled in the form in your ad over the weekend. You only see them when you log in to Meta.
You
An ad has cost $69 per lead for two weeks. You haven't seen it.
You
The price per lead has gone up since yesterday. Nobody tells you.
You
You want to try a new ad set before the holidays, but you can't get it set up.
With Astrid in the account
You
The leads arrived in the app after a few minutes, and you called the first one before lunch.
You
Astrid suggests pausing the ad, with the numbers that show why.
You
The morning check caught it, and you hear about it before it has cost much.
You
Astrid makes the suggestion, you approve, and the team sets it up in Meta for you.
How to connect
Four steps in Business Manager
Meta connects through partner access in Business Manager. We never ask for your password.
Find the ad account
Get the ID of the ad account in Meta Business Manager. It starts with act_.
Give us access
Give our system user access to the ad account, with permission to manage campaigns.
Enter it in the app
Type in the ID under Connections and tap Connect Meta, and Astrid starts pulling the numbers.
The leads come in
When someone fills in the form in an ad, the lead is pulled into the app every five minutes.
You get the first suggestions
The suggestions arrive in the app with the numbers behind them. You say yes or no.
What you get
Astrid follows the ads on Facebook and Instagram
The same as in Google Ads, plus the leads from the forms in the ads.
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Partner access
You give us access in Business Manager. We never ask for your password.
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Speaks up every morning
Every morning it checks whether the cost has jumped or clicks have dropped. You get a message, but nothing changes by itself.
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Ads that get tested
New copy and images are tested against the old, and tests only start when you have said yes.
The illustrations show examples. Names and figures are not from a real customer.
You decide
Nothing big happens without your yes
You can let the small changes that are easy to undo run by themselves. Everything else waits for you.
Illustration of the app. The keyword and campaign are examples.
Can run by themselves if you want
- Pausing an ad that brings nothing
- Only when Astrid is at least 99% sure, and only if you have turned it on
Always waits for your yes
- New campaigns
- Pausing or starting a whole campaign
- A new bid strategy and changes to the structure
- A/B tests
Astrid only suggests something when she is at least 95% sure. The budget cannot increase by more than 20% in a week without your yes.
What our customers have achieved
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The team is good at solving problems and communicates well with me as a customer. They respond quickly when something unexpected comes up.
Gry Aamodt Managing Director, Kakle
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The people behind Heyroes are incredibly conscientious and deliver 100% at a price nobody else can match.
Johan Dag Drange Managing Director, JDD Utstyr
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Online store
Gazelle company
1 000 000+
Norwegian kroner in online store revenue in the first year
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Lots of good input and discussion. We are very happy with what was delivered. Good service, and we feel we have got “value for money”.
Jon Ola Bergaplass Managing Director, Villmark
Every week
What Astrid does on Facebook and Instagram
Ads are many small adjustments that get left when the day is full. Here are some of the ones Astrid takes on.
Follows the numbersCost and leads per ad set- Pulls in the leadsFrom the forms every five minutes
- Pauses adsThe ones that cost money for nothing
- Moves the budgetMore to what brings leads
New ad imagesFresh variants to test- New copyTested against the old
- Morning checkSpeaks up when the cost jumps
Weekly reportWhat the ads cost and brought
New ad setsThe team sets them up for you
The team reviewsPeople on our side go through the account- Seasons and campaignsReady before the holidays and peak season
SEO alongsideSo you depend less on ads
Customer stories
Examples of what we make
Websites, online stores, brands and ads, from customer projects to our own concept work. See how we think and what we can make for you.
See our work
Before you decide
It is fine to be skeptical
The short version: Astrid follows the ads every day, the team reviews them, and you have the final say on everything that matters.
Do I have to give you my Facebook password?
No, never. You give our system user access as a partner in Business Manager, and you can remove it whenever you want.
What if we only give read access?
Then Astrid follows the numbers and makes suggestions as before, but the changes you approve become tasks the team does for you.
Can Astrid spend more money without me knowing?
No. The budget cannot increase by more than 20% in a week without your yes, and everything big, like new campaigns and a new bid strategy, waits for you.
How fast do the leads come in?
Leads from the forms in the ads are pulled into the app every five minutes, so you can call while the customer still remembers you.
Do I need a growth package?
Yes. Meta is included from Everyday Hero™, and we don't sell ads as a standalone service.
People who answer youAsk whatever you are wondering about, both before and after you connect.
Book a callQuestions and answers
What people ask about Meta Ads automation
Why can't I log in with Facebook?
Logging in with Meta isn't built yet. Instead, you give our system user access to the ad account in Business Manager. It takes a few minutes, and you can remove the access whenever you want.
What happens to leads from Lead Ads?
They are pulled into the app every five minutes, together with your other leads, so you see them in one place.
What if we only give read access?
Then you see all the numbers in the app, but Astrid can't change anything in Meta. The changes you say yes to become tasks for the team instead.
Can Astrid spend more than we have agreed?
No. The budget cannot increase by more than 20% in a week without your yes, and larger campaign budgets always need approval.
Who do I write to?
You write to Felix in the app. He passes what concerns the ads on to Astrid, and replies when it is done.
More integrations
Other integrations
The heroes see the numbers in context, so it pays to connect more than one.
- In the app Google Ads Astrid watches the ads and suggests changes Les mer
- In the app Meta Ads Your ads on Facebook and Instagram Les mer
- In the app Google Analytics 4 Visits and conversions in Results Les mer
- In the app Search Console Keywords, clicks and impressions from Google Les mer
- In the app Heyroes CRM From lead to signed customer in the app Les mer
- In the app WordPress Herman publishes once you say yes Les mer
How the heroes work
One system One goal Growth you can measure
No guesswork, and no reports that each say something different.
Iris makes the growth plan, and the heroes work to it with the same numbers from your website, search and ads. Vera checks the work before it goes out. Felix keeps it all together. You have the final say.
Get started
Get a review of your ads on Meta
Tell us briefly about your business and your ads, and we will look at what Astrid can do with them.
- We never ask for your password
- Nothing big changes without your yes
- Reply within 24 hours on weekdays
Prefer to talk directly
