Alfred
Viktor
Maja
Vera
Iris
Thor
Nora
Lucas
PPC management run by Astrid and the team
PPC management for anyone who has tried Google Ads alone and never found out what the money bought. Astrid, our AI ads manager, follows your ads every day, reads them alongside your website and search, and suggests changes with the numbers behind them. You have the final say on the budget.
A free 30 minute call with one of us
Customers who trust us
Sound familiar
The same week twice
Tap a day to see it
With the ads you run today
You
Google Ads spent $200 over the weekend, and you don't know what you got for it.
You
You sit down to make a Facebook ad and end up staring at the image and the copy for an hour.
You
You get a twelve page report and still can't find out what a customer costs.
You
You wonder whether to raise the budget before the holidays, but you don't dare without knowing what it brings.
With Astrid on the case
You
Astrid has seen that the weekend brought four leads, and that one ad accounted for three of them.
You
Astrid has three new versions of the ad ready, with images from Frida. You pick which ones to test.
You
The weekly report says it briefly: what the ads cost, and how many leads they brought.
You
Astrid suggests moving budget to the search that brings the most customers. Nothing changes by more than 20% in a week without your yes.
How Astrid works
From budget to more customers
Astrid follows the ads every day, and you approve the changes that matter.
We start with the goal
What is a customer worth, how many do you want, and what can you spend on ads? The accounts are set up in your name.
Astrid sets up the campaigns
Keywords, audiences and ads on the channels that fit, and tracking for forms and phone calls before anything goes out.
She follows along every day
Astrid sees which ads and keywords bring leads, and which ones only cost money.
You approve the changes
The budget never changes by more than 20% in a week without your yes, and you see the reason behind every suggestion.
You see what it brought
The weekly report shows what the ads cost and how many leads they brought. The accounts are yours all the way.
What you pay for
Everything included in our PPC management
Paid advertising services are part of the growth packages at a fixed price. You pay Google and Meta directly for the ads, and we take no percentage of the budget.
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The channels that fit
Google Ads is in every growth package, Meta from Everyday Hero™, and TikTok and LinkedIn in Superhero™.
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Goals you can follow
You see how many leads the ads have brought this month, measured against your goal.
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Ads that get tested
New copy and angles are tested against each other, and the ones that bring the most customers win.
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Suggestions with the numbers behind them
Astrid tells you when something changes and suggests what to do.
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Measured from day one
Forms, phone calls and email are tracked, so you see which ads bring leads.
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You decide the budget
You pay Google and Meta directly, and we take no percentage of what you spend.
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The cost per lead
The aim is for each lead to cost less over time, and you see the trend every week.
The illustrations show examples. Names and figures are not from a real customer.
What our customers have achieved
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The team is good at solving problems and communicates well with me as a customer. They respond quickly when something unexpected comes up.
Gry Aamodt Managing Director, Kakle
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The people behind Heyroes are incredibly conscientious and deliver 100% at a price nobody else can match.
Johan Dag Drange Managing Director, JDD Utstyr
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Online store
Gazelle company
1 000 000+
Norwegian kroner in online store revenue in the first year
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Lots of good input and discussion. We are very happy with what was delivered. Good service, and we feel we have got “value for money”.
Jon Ola Bergaplass Managing Director, Villmark
Compared
What you actually pay for
Ads can be run in many ways. The difference is who keeps an eye on them, what you pay for and who owns the accounts.
| Do it yourself In Google Ads yourself | Freelancer One person | Ad agency Often a percentage of the budget | Heyroes Astrid and the team | |
|---|---|---|---|---|
| Who watches the campaigns | No: You, when you get to it | Partly: One person, when they have time | Partly: The agency, weekly or less often | Yes: Astrid every day, and a team on our side reviews |
| What you pay for | Partly: Just the ads | Partly: An hourly rate | No: Often a percentage of the budget | Yes: A fixed price, no percentage of the budget |
| When the budget changes | Partly: When you decide | Partly: By agreement | Partly: By agreement | Yes: Never more than 20% in a week without your yes |
| Who owns the accounts | Yes: You | Partly: Depends on the contract | Partly: Depends on the contract | Yes: You, set up in your name |
| The report | No: You read the numbers yourself | Partly: Depends on the person | Partly: One report a month | Yes: A short weekly report and the numbers in the app |
| Channels | Partly: The one you know | Partly: The one that person knows | Yes: Several | Yes: Google, Meta, TikTok and LinkedIn |
Pricing
Ads are included in the growth packages
We don't sell ads as a standalone service. Google Ads is included from Minihero™, Meta from Everyday Hero™, and TikTok and LinkedIn in Superhero™. The price is fixed, however much you spend on ads.
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Know what Google brings
Minihero™
For anyone who wants to know whether the ads bring customers, not just clicks.
Felix and Astrid
$1,000per month
Billed monthly
Choose Minihero™What you get
- 5 page website worth $3,000
- A weekly answer on whether you are on track
- See which ads bring customers
- Google Ads where customers search
- Leads collected in one place
- 100 AI credits a month
- 1 brand workspace
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Recommended
Capture and create
Everyday Hero™
For businesses that want to create demand, not just capture it.
Felix and Astrid
$2,000per month
Billed monthly
Choose Everyday Hero™Everything in Minihero™ plus
- 10 page website worth $5,000
- See where you lose customers
- A forecast for the next 12 weeks
- Google and Meta in the same overview
- New tests every month
- 300 AI credits a month
- 1 brand workspace
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The full picture
Superhero™
For businesses that want to grow in every channel, including search and AI.
Felix, Astrid and Herman
$5,000per month
Billed monthly
Choose Superhero™Everything in Everyday Hero™ plus
- 25 page website worth $10,000
- Synlighelt™ worth $3,000
- Google, Meta, TikTok and LinkedIn Ads
- Heatmaps and advanced tracking
- A dedicated contact and a plan every quarter
- 1,000 AI credits a month
- 1 brand workspace
Not just AI. Behind the heroes is a team at Heyroes that follows your account, answers your questions and is responsible for the work.
- 3 months' notice
- You approve everything before it is published
- You own what we build
- You decide the ad budget yourself
See everything included in each packageHide the comparison 38 items side by side
Everything included in each package
The questions we answer are at the top. Below you see the rest of what you get.
All prices are excl. tax. You pay Google and Meta directly for the ad budget, and it comes on top.
Every week
What Astrid does while you work
Ads are many small adjustments that get left when the day is full. Here are some of the ones Astrid takes on.
Follows the campaigns every daySees what brings leads and what only costs money- More for what worksSuggestions to move budget
- Stops what does not workAds without results are paused
New ad imagesFresh variants to test- New copy every monthNew angles are tested against the old
Weekly reportWhat the ads cost, and what they brought
The team reviewsPeople on our side go through the campaigns- Searches that do not fitWeeds out searches that bring no customers
- Seasons and campaignsReady before the holidays, summer and peak season
- Flags changesWhen spend or leads change
SEO alongsideSo you depend less on ads- The tracking worksForms, phone and email are checked regularly
Customer stories
Examples of what we make
Websites, online stores, brands and ads, from customer projects to our own concept work. See how we think and what we can make for you.
See our work
Before you decide
It is fine to be skeptical
The short version: Astrid does the work every day, the team reviews it, and you have the final say on the budget.
Do you take a percentage of the ad budget?
No. Ads are included in the growth package at a fixed price, however much you spend on ads. You pay Google and Meta directly for the ads.
Can I buy just Google Ads?
No, we only sell ads as part of a growth package. Google Ads is included in every growth package from Minihero™, because ads bring the most when the website, the tracking and the follow-up fit together.
Do you guarantee results?
No, and be skeptical of anyone who does. Results depend on the competition, your offer, the landing page and the budget. What we promise is that you see what the ads cost and what they bring, every week.
How big a budget do I need?
It depends on the industry and the area. We do not recommend starting below $500 a month, because Google needs enough data to learn what works.
Who owns the ad accounts?
You do. The accounts in Google Ads, Google Tag Manager and Google Analytics are set up in your name, and you keep full access even if you leave.
People who answer youAsk whatever you are wondering about, both before and after you start.
Book a callQuestions and answers
Common questions about PPC management
What businesses most often wonder about before they start with ads.
What do your PPC management services cost?
Ads are included in the growth packages at a fixed price per month. Google Ads is included from Minihero™, Meta from Everyday Hero™, and TikTok and LinkedIn in Superhero™. Prices are on the pricing page.
On top of that comes the ad budget, which you pay directly to Google and Meta. We take no percentage of it, so the price is the same whether you spend $500 or $5,000 a month.
How long does it take before the ads show results?
The first clicks and leads can arrive the same day the ads go live. It still takes two to four weeks before Google has enough data to learn what works.
From the first week Astrid keeps track of what a lead costs, how many people get in touch from the landing page, and the sales the ads bring where they can be traced.
Which channels do you advertise on?
Google Ads, Meta (Facebook and Instagram), TikTok and LinkedIn. Which ones fit depends on what you sell and who your customers are. Many local businesses get the most from Google Search, while paid social advertising on Meta suits offers and products people do not search for.
Should we do SEO or ads?
Often both, in a different mix. Ads bring visits from the first day, but stop when the budget stops. SEO takes longer, but the pages stay and bring in visits without you paying per click.
Many start with ads to get leads now, and build visibility in Google alongside, so they depend less on ads over time.
Who makes the ads?
Astrid writes the copy and sets up the campaigns, and Frida makes the images where they are needed. You see the ads before they go out, and new variants are tested against the old ones all the time.
How do we find out what the ads brought?
You get a short weekly report with what the ads cost and how many leads they brought. In the app you see the numbers at any time, and Astrid tells you when something changes.
Can the budget be raised without us knowing?
No. The budget is never raised by more than 20% in a week without your approval, and you see the reason behind every suggestion.
What is the notice period?
The ads follow the growth package, which has 3 months' notice. The accounts in Google Ads, Google Tag Manager and Google Analytics are set up in your name, so you can move them, run them yourself or pause them when the agreement ends.
How the heroes work
One system One goal Growth you can measure
No guesswork, and no reports that each say something different.
Iris makes the growth plan, and the heroes work to it with the same numbers from your website, search and ads. Vera checks the work before it goes out. Felix keeps it all together. You have the final say.
Get started
Get a review of your ads
Tell us briefly about your business and what you have tried, and we will look at what ads can bring and what it would cost.
- Fixed price, no percentage of the budget
- You own the accounts
- Reply within 24 hours on weekdays
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