Results

See what your marketing actually returned

For you if you want to know where the money went. In Results you see sales, the funnel and the channels in one place, with the same numbers the heroes work from, and Herman measures whether each change on the website worked.

Book a call See the rhythm

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The heroes behind the numbers

Customers who trust us

Results in the app

See if the business is heading the right way

The numbers are organized by the questions a business owner asks, not by which tool they come from.

Growth toward the annual goalSales from the CRM and what the ad platforms report are shown separately, with how far you have come toward the annual goal.
The sales funnelAll the way from lead to sale, so you see where people drop off.
Profitability per channelThe channels and campaigns side by side, so the budget can move to where it brings in the most.
DemandSearch Console and Google Analytics show how many are looking, and what they look for.
The scorecardWeekly metrics against the goals. A week that isn't finished is shown without a status.

Illustration. Names and figures are examples.

The effect of each change

Herman checks whether the change worked

Once something is published on the website, the effect is measured after 28, 56 and 90 days. Before that you see the numbers so far, marked as preliminary.

HermanSearch engine optimization

Periods of equal lengthBefore and after are always the same number of days. A short before against a long after always looks like growth.
The after period starts when Google has read the pageThe days before Google has visited don't count toward the change.
Season is not effectThe rest of the website is the control, and both the measured and the adjusted number are shown.
Three checkpoints for every changeA change is judged after 28, 56 and 90 days. The last judgment counts, and a change without effect is looked at again.

Illustration. Names and figures are examples.

The reports

The numbers come to you without you having to look

You don't have to log in to keep up. The most important things arrive every Monday and on the first of the month.

AstridAdvertising

The weekly brief every MondayHerman and Astrid each write their own: what has happened, status against the focus, what they suggest and what is waiting for you.
The impact reportOn the first of the month, Herman sends a report on what the content has produced, with three recommendations.
The monthly reportThe heroes make the draft, but your project manager writes three of the sentences.
Focus this quarterThe goal and the priorities you said yes to, with an owner and how many of the tasks are done.

Illustration. Names and figures are examples.

Questions and answers

Common questions about the results

What customers most often ask about the numbers in the app.

Where do the numbers come from?

From the sources the app is connected to: Google Ads, Meta, Google Analytics 4, Search Console and your CRM. Sales are pulled from the CRM.

Each source stands on its own, so you see where a number comes from.

Why are sales and ad numbers shown separately?

Because they are two different truths. The ad platforms count what they believe they delivered, and the CRM counts what was actually sold.

If they are mixed, it becomes impossible to see what is right. That is why they sit side by side.

How quickly do we see whether a change worked?

The first assessment comes after 28 days, four full weeks, so the days of the week even out. Before that you see the numbers so far, like “day 18 of 28”, marked as preliminary.

Then the change is assessed again after 56 and 90 days, and the last judgment counts.

What if a change didn't work?

Then it says so. The effect is shown even when it is zero, and the change is reassessed. It is just as useful to know what doesn't work.

Do we get the reports by email?

The weekly report is in the app every Monday morning. We can also send it by email to the people you want.

Who writes the monthly report?

The heroes make the draft, and your project manager finishes it before you get it. Three of the sentences are written by a person at Heyroes.

How the heroes work

One system One goal Growth you can measure

No guesswork, and no reports that each say something different.

Iris makes the growth plan, and the heroes work to it with the same numbers from your website, search and ads. Vera checks the work before it goes out. Felix keeps it all together. You have the final say.

The plan

Iris Makes the growth plan

The work