Nearly $10 in sales for every ad dollar

Meet LummeCo

Roof sealing instead of a new roof

LummeCo looks after roofs in Oslo, Akershus and Innlandet. Instead of replacing the roof, they clean, repair and seal it with their Diamantbehandling™ (Diamond Treatment) method, which extends its life by 15 to 20 years. The customer pays a fraction of what a new roof costs.

They have treated over 5,000 roofs, and they film and edit their jobs themselves. What they lacked was a website that turned visitors into customers.

The challenge

Lots of traffic and almost no leads

People found their way to LummeCo. They read, stayed a while and left again without getting in touch. The numbers showed where it stopped: not on the way in, but in the step from interested reader to lead.

The form asked for postal code, email and phone number without giving anything back. That reads as a salesperson who wants to call, not as help.

Most visitors came from mobile, and that is where the gap between interested and getting in touch was biggest.

The solution

Give the answer first and ask for contact afterwards

We built a brand new website where every step follows how people make decisions.

A price calculator that gives the answer first

You choose the treatment, roof area and condition, and see the price range on screen in about 60 seconds. No email and no phone number until the answer is delivered.

Real video from the jobs

We placed LummeCo's footage where visitors otherwise drop off, with moss being washed away and surfaces being sealed. People stay and watch instead of clicking away.

A separate page for each area

Oslo, Bærum, Asker, Lillestrøm and ten more areas got a page each, so people meet a local answer when they search with the name of their place.

Forms where the decision is made

Instead of one form at the bottom, we placed the entry points right after the price, after the video and after the comparison of the treatments.

Before

After

The result

86 leads and 7 new customers in four weeks

From September 18 to October 16, 2026, LummeCo ran Meta ads to the new website. We measured all the way, from the first ad dollar to the signed agreement.

For every dollar LummeCo spent on ads, $9.90 came back in sales and $6.20 in gross profit. Of 86 leads, 7 became customers.

• 9.9×in sales for every ad dollar (ROAS)
• 6.2×in gross profit for every ad dollar
• 8%of leads became customers
• 7new customers in four weeks