Free ecommerce audit for WooCommerce

Largely, yes. The audit recognizes WooCommerce in the code and checks the same things as for other stores: payment, product data, terms, contact details and trust. Shopify and Magento are recognized too.

It doesn't log in to WordPress, so it can't see versions, plugins, security or how the checkout works. That takes a review in the admin panel.

Preferably both. The home page shows best whether terms, contact details and payment methods are visible, since the links are often at the bottom of the page.

Product data is usually only on the product pages. If you only audit the home page, the audit may report that Product and Offer are missing even though your product pages have them. Audit a product page too before you start fixing things.

It depends on the countries you sell to, so check the rules there. In Norway and the EU, a store needs terms of sale that are easy to find before purchase, information about the 14-day right to cancel with a withdrawal form, details about who is selling, including company registration number and contact details, and a privacy policy.

The requirements come from consumer protection, e-commerce and privacy law. The audit only looks for the links, not whether the content is correct. If you are unsure, ask a lawyer or your local consumer authority.

No. The audit reads the code of the page you test. It can't see the checkout, the shipping options, the stock or anything behind a login, and it doesn't measure speed.

If you want to know how fast the store is, also run the website grader. It pulls Core Web Vitals from Google, and slow loading is common in stores with many product images.

The SEO audit looks at what applies to every website: titles, headings, alt text, links and technical SEO.

The ecommerce audit looks at what is particular to online sales: payment methods, product data with price and currency, terms of sale, right to cancel and signs that the store can be trusted. Use the SEO audit for visibility in Google, and the ecommerce audit to see whether the store is ready for customers.

Yes. The audit works on any online store that is open to everyone. It can be useful to see which payment methods competitors offer, whether they show reviews and whether they have product data Google can use.

The result for an address is cached for 24 hours, so if you test the same store several times the same day, you get the same answer.

Start with what you can fix yourself: links to terms of sale and privacy at the bottom of the page, a visible phone number and email, and shipping and tax stated clearly.

Payment methods such as Klarna, and product data, often need a developer or the right plugins in WooCommerce. We build online stores in WooCommerce and also run and maintain stores that others have built. Book a call if you want help setting priorities.