Ecommerce website cost explained

Ecommerce website cost depends mostly on the number of products, payment and shipping setup, and connections to other systems. Here is what we charge for a WooCommerce store.

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The price explained

What decides the cost of an ecommerce website

The difference between two online stores is rarely about WooCommerce itself, but about these six things. You will find our packages further down, under the Online store tab.

Starter packages

Need only a website or an online store

Want to run the marketing yourself? Then you buy the website or online store at a fixed price, and pay for hosting and upkeep each month.

Website Start

For businesses that need a website that brings in leads.

Felix in the app20 AI credits a month

$3,000

+ $300 a month for hosting and the app

  • Up to 5 pages
  • Copy written for you
  • Answers to the 10 most common questions
  • Google Business Profile set up
Get started
Recommended

Website Plus

For businesses that want to win local searches and get more leads.

Felix in the app40 AI credits a month

$5,000

+ $500 a month for hosting and the app

  • Up to 10 pages
  • Workshop on customers and messaging
  • Keyword research and local pages
  • Booking or price calculator
Get started

Website Premium

For businesses with several services, locations or audiences.

Felix in the app60 AI credits a month

from $10,000

+ $800 a month for hosting and the app

  • Up to 25 pages
  • Multiple languages
  • CRM or accounting integration
  • Customer story written from an interview
Get started

Not just AI. People on our team build your website together with the heroes, and they answer when you need help.

Included in every website

  • Design made for you, not a template
  • Copy written for you
  • Technical SEO and AEO from day one
  • Ready for AI search like ChatGPT and Google
  • Tested on mobile, tablet and desktop
  • Tracking of forms, calls and clicks
  • Felix in the app from day one
  • You approve the design before we build
  • You own the website and the content

Only need one page? A landing page costs $1,000, plus $200 a month for hosting and maintenance. Ask us

See everything included in each packageHide the comparison 24 items side by side

All website packages side by side

See how the packages differ, and what hosting and maintenance cover each month.

Website Start $3,000 + $300 per month Get started
Website Plus $5,000 + $500 per month Get started
Website Premium from $10,000 + $800 per month Get started
Pages included
Up to 5
Up to 10
Up to 25
Kickoff
Kickoff meeting
Workshop
Extended workshop
Design made for you
Copy written for you
Booking or price calculator
Blog
Multiple languages
Integration with other systems
Technical SEO and AEO
Frequently asked questions
10
20
40
Keyword research
Local pages
Google Business Profile
Customer story written from an interview
Tracking of forms, calls and clicks
Privacy and consent
Review after launch
After 30 days
After 30 and 90 days
Felix in the app
Hosting with SSL and daily backups
Updates and security
Monthly time for changes
2 hours
5 hours
10 hours
Visitors per month
65,000
125,000
250,000
Email addresses
2
5
10
Free migration

Store Start

For the store that needs to launch with the essentials in place.

Felix in the app20 AI credits a month

$4,000

+ $400 a month for hosting and the app

  • Up to 50 products
  • Klarna and cards at checkout
  • Copy written for you
  • Purchases tracked from the first order
Get started
Recommended

Store Plus

For the store that wants to sell more to each customer.

Felix in the app40 AI credits a month

$8,000

+ $600 a month for hosting and the app

  • Up to 250 products
  • Filters and better categories
  • Related products and upselling
  • Newsletter connected to the store
Get started

Store Premium

For the store with a large range and its own systems.

Felix in the app60 AI credits a month

from $15,000

+ $1,000 a month for hosting and the app

  • Product range as agreed
  • Accounting or inventory integration
  • Multiple languages and currencies
  • Review after 30 and 90 days
Get started

Not just AI. People on our team build your website together with the heroes, and they answer when you need help.

Included in every online store

  • Design made for your store
  • Product, cart and checkout pages
  • Klarna and cards at checkout
  • Technical SEO and AEO for your products
  • Purchases tracked from the first order
  • Tested on mobile, tablet and desktop
  • Felix in the app from day one
  • You approve the design before we build
  • You own the store and the content

Already have a growth package? Then the online store can be added as a Superpower. See the Superpowers

See everything included in each packageHide the comparison 19 items side by side

All online store packages side by side

See how the packages differ, and what hosting and maintenance cover each month.

Store Start $4,000 + $400 per month Get started
Store Plus $8,000 + $600 per month Get started
Store Premium from $15,000 + $1,000 per month Get started
Products added
Up to 50
Up to 250
As agreed
Filters and search
Standard search
Filters
Advanced filters
Discount codes and campaigns
Related products and upselling
Newsletter connected to the store
Multiple languages and currencies
Accounting or inventory integration
Klarna and cards
Shipping rules
Standard
Advanced
Advanced
Technical SEO and AEO for your products
Copy for category pages
Up to 5
Up to 15
Up to 30
Purchase tracking
Review after launch
After 30 days
After 30 and 90 days
Felix in the app
Hosting with SSL and daily backups
Updates and security
Monthly time for changes
2 hours
5 hours
10 hours
Visitors per month
65,000
125,000
250,000
Free migration

Moving to a growth package

Half the website price comes off your growth package

The growth packages include a website. If you move to a growth package within 3 months of your website going live, you get half the website price back as a discount, spread over your first 6 invoices. Hosting and maintenance stop at the same time, since they are included in the growth package.

See the growth packages
An example
  1. January You buy Website Start $3,000
  2. March You move to Minihero™ $1,500 deducted

The $300 a month for hosting stops, because it is included in Minihero™.

  • All prices are excl. tax
  • 12-month commitment on hosting and maintenance
  • Free migration of the website you have today

Questions and answers

Common questions about ecommerce website cost

What most people wonder about before they set money aside for an online store.

How much does an ecommerce website cost?

A WooCommerce online store costs from $4,000 with us. Store Start has room for 50 products, with Klarna and cards at checkout. Store Plus costs $8,000 and has room for 250 products, filters, upselling and a newsletter. Store Premium costs from $15,000, with the range as agreed, several languages and currencies, and a connection to accounting or inventory.

All prices are excl. tax. Under the Online store tab in the package overview you can see the packages side by side.

What comes on top each month for the online store?

Hosting and the app, which cost $400 a month for Small, $600 for Medium and $1,000 for Large. The agreement has a 12-month commitment.

If you choose an accounting connection, it has its own monthly price. The payment provider also takes a fee per sale, and with a growth package your ad budget comes on top, which you pay directly to Google and Meta.

Do we have to pay transaction fees on sales?

Not to us, and not to WooCommerce. We charge a fixed price and take no share of your revenue.

Your payment provider does take its own fee per payment, whether the customer pays with Klarna or a card. The rate is in the agreement you sign directly with the provider, and it varies between payment methods. Factor the fee into your margin, especially if you sell many items at a low price.

What is the difference between WooCommerce and Shopify?

Shopify is a ready-made platform you rent. You pay a subscription, and many features come as apps with their own monthly price. It is easy to get started with on your own.

WooCommerce is an extension to WordPress that you own yourself. The store, the products and the customer data are yours, and you can move to another provider. In return the store needs hosting and updates, and that is what the upkeep agreement covers.

Which online store package suits us?

Start with the number of products. If you sell a small range and manage with one payment method, Small is enough.

If the store will be run actively with campaigns, we recommend Medium, because it has more payment methods, discount codes and better control of shipping and stock. Large is for stores with many products, sales in several countries or shipping prices by weight and zone. If you are unsure, we recommend a package after a short call.

Why are some online stores so much cheaper?

Because much of the work is left to you. A cheap online store is often a ready-made theme where you add the products yourself, set up shipping and payment, and take responsibility for updates.

That can work for a small store with a few items. But shipping, tax and payments that are not set up correctly only show when customers start buying. So ask what is included in the setup, and who runs the store afterward.

Can you help with marketing for the online store?

Yes, through the growth packages, which start at $1,000 a month. Google Ads is included in all of them, and ads on Facebook and Instagram come with Everyday Hero™.

You set the ad budget yourself and pay it directly to Google and Meta. Astrid goes through the campaigns every week and suggests changes, and nothing changes until you have approved it. We do not sell ads as a separate service.

How the heroes work

One system One goal Growth you can measure

No guesswork, and no reports that each say something different.

Iris makes the growth plan, and the heroes work to it with the same numbers from your website, search and ads. Vera checks the work before it goes out. Felix keeps it all together. You have the final say.

See how the heroes work together

Get started

Get a fixed price for your online store

Tell us briefly about your products and how you want to sell, and we will send a quote with a fixed price within 24 hours.

  • Klarna and cards at checkout
  • A fixed price before we start
  • You own the store and the data

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