How much does a website cost and what decides what you pay

How much a website costs depends on how many pages you need, who writes the copy, and what is included after launch. Here is what decides the price, and what we charge.

A free 30 minute call with one of us

Clients who trust us

  • Agora
  • Alge Timing
  • Ren Delicia
  • GreatPeople
  • Kakle
  • JDD
  • Villmark
  • The Balloon Company
  • LummeCo
  • Fiber Protector
  • Booty Builder
  • Elit
  • Backer Skeie
  • Aurora Jewellery

The price explained

Six things that decide the price of a website

Two quotes for a website can describe very different jobs. Compare these points before you compare the totals.

Starter packages

Need only a website or an online store

Want to run the marketing yourself? Then you buy the website or online store at a fixed price, and pay for hosting and upkeep each month.

Website Start

For businesses that need a website that brings in leads.

Felix in the app20 AI credits a month

$3,000

+ $300 a month for hosting and the app

  • Up to 5 pages
  • Copy written for you
  • Answers to the 10 most common questions
  • Google Business Profile set up
Get started
Recommended

Website Plus

For businesses that want to win local searches and get more leads.

Felix in the app40 AI credits a month

$5,000

+ $500 a month for hosting and the app

  • Up to 10 pages
  • Workshop on customers and messaging
  • Keyword research and local pages
  • Booking or price calculator
Get started

Website Premium

For businesses with several services, locations or audiences.

Felix in the app60 AI credits a month

from $10,000

+ $800 a month for hosting and the app

  • Up to 25 pages
  • Multiple languages
  • CRM or accounting integration
  • Customer story written from an interview
Get started

Not just AI. People on our team build your website together with the heroes, and they answer when you need help.

Included in every website

  • Design made for you, not a template
  • Copy written for you
  • Technical SEO and AEO from day one
  • Ready for AI search like ChatGPT and Google
  • Tested on mobile, tablet and desktop
  • Tracking of forms, calls and clicks
  • Felix in the app from day one
  • You approve the design before we build
  • You own the website and the content

Only need one page? A landing page costs $1,000, plus $200 a month for hosting and maintenance. Ask us

See everything included in each packageHide the comparison 24 items side by side

All website packages side by side

See how the packages differ, and what hosting and maintenance cover each month.

Website Start $3,000 + $300 per month Get started
Website Plus $5,000 + $500 per month Get started
Website Premium from $10,000 + $800 per month Get started
Pages included
Up to 5
Up to 10
Up to 25
Kickoff
Kickoff meeting
Workshop
Extended workshop
Design made for you
Copy written for you
Booking or price calculator
Blog
Multiple languages
Integration with other systems
Technical SEO and AEO
Frequently asked questions
10
20
40
Keyword research
Local pages
Google Business Profile
Customer story written from an interview
Tracking of forms, calls and clicks
Privacy and consent
Review after launch
After 30 days
After 30 and 90 days
Felix in the app
Hosting with SSL and daily backups
Updates and security
Monthly time for changes
2 hours
5 hours
10 hours
Visitors per month
65,000
125,000
250,000
Email addresses
2
5
10
Free migration

Store Start

For the store that needs to launch with the essentials in place.

Felix in the app20 AI credits a month

$4,000

+ $400 a month for hosting and the app

  • Up to 50 products
  • Klarna and cards at checkout
  • Copy written for you
  • Purchases tracked from the first order
Get started
Recommended

Store Plus

For the store that wants to sell more to each customer.

Felix in the app40 AI credits a month

$8,000

+ $600 a month for hosting and the app

  • Up to 250 products
  • Filters and better categories
  • Related products and upselling
  • Newsletter connected to the store
Get started

Store Premium

For the store with a large range and its own systems.

Felix in the app60 AI credits a month

from $15,000

+ $1,000 a month for hosting and the app

  • Product range as agreed
  • Accounting or inventory integration
  • Multiple languages and currencies
  • Review after 30 and 90 days
Get started

Not just AI. People on our team build your website together with the heroes, and they answer when you need help.

Included in every online store

  • Design made for your store
  • Product, cart and checkout pages
  • Klarna and cards at checkout
  • Technical SEO and AEO for your products
  • Purchases tracked from the first order
  • Tested on mobile, tablet and desktop
  • Felix in the app from day one
  • You approve the design before we build
  • You own the store and the content

Already have a growth package? Then the online store can be added as a Superpower. See the Superpowers

See everything included in each packageHide the comparison 19 items side by side

All online store packages side by side

See how the packages differ, and what hosting and maintenance cover each month.

Store Start $4,000 + $400 per month Get started
Store Plus $8,000 + $600 per month Get started
Store Premium from $15,000 + $1,000 per month Get started
Products added
Up to 50
Up to 250
As agreed
Filters and search
Standard search
Filters
Advanced filters
Discount codes and campaigns
Related products and upselling
Newsletter connected to the store
Multiple languages and currencies
Accounting or inventory integration
Klarna and cards
Shipping rules
Standard
Advanced
Advanced
Technical SEO and AEO for your products
Copy for category pages
Up to 5
Up to 15
Up to 30
Purchase tracking
Review after launch
After 30 days
After 30 and 90 days
Felix in the app
Hosting with SSL and daily backups
Updates and security
Monthly time for changes
2 hours
5 hours
10 hours
Visitors per month
65,000
125,000
250,000
Free migration

Moving to a growth package

Half the website price comes off your growth package

The growth packages include a website. If you move to a growth package within 3 months of your website going live, you get half the website price back as a discount, spread over your first 6 invoices. Hosting and maintenance stop at the same time, since they are included in the growth package.

See the growth packages
An example
  1. January You buy Website Start $3,000
  2. March You move to Minihero™ $1,500 deducted

The $300 a month for hosting stops, because it is included in Minihero™.

  • All prices are excl. tax
  • 12-month commitment on hosting and maintenance
  • Free migration of the website you have today

Our prices

What a website costs with us

Choose whether you want just the website and run the marketing yourself, or a growth package where website, ads and upkeep come in one monthly price.

All prices are excl. tax. Hosting and maintenance have a 12-month commitment, and the growth packages have 3 months' notice. See all prices

Questions and answers

Common questions about website cost

What people wonder about when they set money aside for a website.

How much does a website cost?

It depends mostly on how many pages are built, who writes the copy and what is included after launch. With us, a website costs $1,000 for one page, $3,000 for up to five pages and $5,000 for up to ten pages, all excl. tax.

On top of that come hosting and the app from $200 a month. If you build the site yourself with a site builder, you pay less in money but spend more of your own time.

What does the price of a website include?

The price covers planning, design, the copy, the build in WordPress, technical SEO and AEO, and 30 days of free support after launch. Small is built on a customized template, while Medium and Large get a design made for your brand.

Medium also includes Google Business Profile setup, analytics and a consent banner. Large also has a blog and several languages. Everything is spelled out in the quote before you sign.

What comes on top each month?

Hosting and maintenance. It costs $200 a month for Small, $300 for Medium and $500 for Large, excl. tax.

That covers hosting, SSL, daily backups, WordPress updates and security monitoring, plus set support hours and email addresses on your domain. The agreement has a 12-month commitment and then 3 months' notice.

Are there hidden costs?

No. The one-time price and the monthly price are in the quote, and we do not bill hours for what has been agreed. Anything extra is something you choose yourself.

Examples are more pages than the package includes, booking, an online store or a connection to your accounting software. With a growth package your ad budget comes on top, and you pay it directly to Google and Meta. When you get quotes from others, ask what changes cost after launch.

Why are some websites so much cheaper?

Usually because less is included. A cheap website is often a ready-made template where you write the copy yourself, with no technical SEO, and where hosting and updates become your own job.

That can be the right call if you only need a simple page with contact details. Still, check what changes cost afterward, and whether you own the site or rent it from a platform. That is where the difference tends to show.

When is it worth paying more for a website?

When the website has to win customers and not just show that you exist. If you have many services, several audiences or customers who compare suppliers, each service needs its own page with good copy.

Custom design, several languages and connections to the systems you use also cost more. Our advice is to pay for what brings in leads, and wait with the rest until you see what the site delivers.

Can we start small and build out later?

Yes. With WordPress you can start with Small or Medium and add pages, booking, an online store or more languages when the need comes, without rebuilding the site.

The same goes for marketing. You can begin with just the website and add a growth package later, when you want ads and follow-up. What matters most is planning the structure so it can grow.

Is it cheaper to build the website yourself?

In dollars it is often cheaper. With a site builder you pay a monthly subscription to the platform instead of a one-time price, and you do the work yourself.

What you save, you pay for with time. The slowest part is writing copy that answers what customers wonder about, and setting the site up properly for Google. If you have the time and like writing, it can be a good place to start.

Is a fixed price better than hourly pricing for a website?

For a new website, yes. With a fixed price you know what you pay before the work starts, and the supplier carries the risk if the job takes longer than planned.

Hourly pricing suits small, well-defined changes where both sides know what needs doing. Before you accept a quote in hours, ask for an estimate with a cap. We give a fixed price for the website and agree the scope in writing before we begin.

How the heroes work

One system One goal Growth you can measure

No guesswork, and no reports that each say something different.

Iris makes the growth plan, and the heroes work to it with the same numbers from your website, search and ads. Vera checks the work before it goes out. Felix keeps it all together. You have the final say.

See how the heroes work together

Get started

Get a fixed price for your website

Tell us briefly what you need, and we will send a quote with the price of the website and what comes on top each month.

  • One-time price and monthly price in the same quote
  • Quote within 24 hours
  • Copy and technical SEO are included

Prefer to talk directly

Real people on our team read and answer your message.

Free quote

Fill in the form and we will reply within 24 hours

Excellent on Trustpilot