AstridAstrid Advertising

Google Ads management services where you have the final say

Google Ads management services for anyone who pays for clicks and doesn't know what they brought. Astrid checks the account every 15 minutes, reads it alongside your website and search, and suggests changes, at a fixed price and with no percentage of your budget.

A free 30 minute call with one of us

Illustration of the app. The numbers are examples.

Customers who trust us

  • Agora
  • Alge Timing
  • Ren Delicia
  • GreatPeople
  • Kakle
  • JDD
  • Villmark
  • The Balloon Company
  • LummeCo
  • Fiber Protector
  • Booty Builder
  • Elit
  • Backer Skeie
  • Aurora Jewellery

What Astrid does

Astrid works in Google Ads every day

She looks at the same numbers a good advertiser would, only more often, and turns them into concrete suggestions. Our team stands behind her and handles whatever needs a human.

AstridAdvertising

Illustration. The searches and numbers are examples.

How we work

From setup to leads

The team sets up the account properly from the start. Then Astrid takes over the daily follow-up, and you approve what matters.

  1. 1

    Audit or setup

    We go through an existing account, or set up a new one from scratch with the right structure, billing and tracking.

  2. 2

    Keywords and structure

    A prioritized keyword list by volume, cost per click and buying intent, tied to campaigns and budget.

  3. 3

    Ads and landing page

    We write the ads and get the landing page ready, so clicks turn into customers.

  4. 4

    Tracking and GA4

    A full setup of GA4, Tag Manager and conversion tracking, verified end to end.

  5. 5

    Launch

    A controlled start with lower bids the first few days to collect data, with close follow-up.

  6. 6

    Astrid follows the account

    Astrid follows the campaigns every day and suggests changes with the numbers behind them. You approve, and get a report every month.

You decide

Nothing big happens without your yes

You can let the small changes that are easy to undo run by themselves. Everything else waits for you.

Illustration of the app. The keyword and campaign are examples.

Can run by themselves if you want

  • Negative keywords that stop clicks that never become customers
  • Pausing an ad that brings nothing
  • Only when Astrid is at least 99% sure, and only if you have turned it on

Always waits for your yes

  • New campaigns
  • Pausing or starting a whole campaign
  • A new bid strategy and changes to the structure
  • A/B tests

Astrid only suggests something when she is at least 95% sure. The budget cannot increase by more than 20% in a week without your yes.

Quick start

Find out what Google Ads costs for your business

Leave your email and phone number, and we will call you within 24 hours on weekdays with a concrete price estimate.

  • 300+ projects delivered since 2016
  • 4.5 on Trustpilot
  • Reply within 24 hours

We always reply within 24 hours on weekdays

Use cases

Who Google Ads suits

Three typical use cases where Google Ads gives the best return, from local services to online stores that want to scale product sales.

  • Service businesses

    Law firms and clinics

    Search ads on purchase-ready searches like “divorce lawyer Chicago”, where intent and value per click are highest.

    • Search ads on question searches
    • Call button right in the ad
    • Targeting per office and area
    • Tracking of forms and phone calls
    Read more
  • Online store

    Shopping and Performance Max

    Your products show up directly in Google Shopping and across Google's network, from product search to the cart.

    • Google Merchant Center setup
    • Product feed with titles and images
    • Performance Max campaigns
    • Steering toward a profitable return
    Read more
  • Local services

    Contractors and electricians

    Local search and call ads for searches like “plumber Austin”. Ideal when you want the phone to ring.

    • Local ads with a radius
    • Call ads for direct calls
    • Linked to your Google Business Profile
    • Tracking of calls over 60 seconds
    Read more

How we measure

Numbers that matter

What the ads bring depends on the industry, the budget and the landing page, so we promise no averages. This is what you get regardless.

Markup on the budget 0%

You pay a fixed price for the growth package. We take no percentage of what you spend on ads.

Report Every week

The weekly report shows what the ads have cost and how many leads they have brought.

The budget Your yes

The budget is not raised by more than 20% in a week without your approval.

See our case studies →

What Felix does

Felix is your contact

You don't need to know who does what. You write to Felix, and he makes sure the job lands with the right hero.

  • The only one you write toEverything goes through Felix in the app, including what concerns the ads.
  • Orders the job from AstridWhat you ask for becomes an order to Astrid, with what you need, why, and when you want it.
  • Shows where the task standsWhile the work is under way, you see what has been ordered and how far it has come.
  • Takes filesAttach up to five files to a message, like images or an offer you want to promote.
  • Never promises too muchFelix never promises a date or a price, and never says something is done before it is done.
  • Never takes silence as a yesIf you don't answer, nothing happens. Felix waits for your reply.

Ask Felix

Messages you can send in the app

You write to Felix like you would to a colleague. He passes the job on to Astrid and comes back with the answer.

Comparison

Google Ads vs SEO

Google Ads brings sales right away, but stops when the budget stops. SEO takes longer, but builds visibility you own. Most businesses gain from using both.

Aspect Google Ads SEO
Time horizon Immediately from day one Months before full effect
Cost model Cost per click (CPC) Fixed monthly price
Stops when the budget runs out Yes, traffic stops immediately No, rankings last for months
Ownership Rented traffic Owned traffic
Works in AI search Google only, not ChatGPT or Perplexity Yes, SEO and AEO get cited by AI
Best use Short term traffic and tests Long term growth and brand

Best combined for long term growth. Read more about our SEO services →

Questions and answers

Common questions about Google Ads management services

Direct answers to what businesses most often wonder about when they consider Google Ads management.

What does Astrid do in the ad account?

Astrid is our AI agent for ads. She follows the numbers every 15 minutes, finds searches that cost money without bringing customers, suggests new keywords and budget changes, and speaks up if something happens. Our team stands behind her and handles whatever needs a human.

Can Astrid change anything without my yes?

Only small changes that are easy to undo, like negative keywords and pausing an ad, and only if you have turned it on and she is at least 99% sure. New campaigns, a new bid strategy and pausing a whole campaign always wait for your yes.

What does Google Ads cost?

The total cost has two parts. The first is the ad budget, which Google bills you directly. It is typically $1,000 to $10,000 a month for small and mid-sized businesses.

The second is the growth package with us, which covers setting up and running the ads. It starts at $1,000 a month with Minihero™. We don't sell Google Ads as a standalone service. It is included in the growth packages Minihero™, Everyday Hero™ and Superhero™, and the price stays fixed however much you spend on ads. We never take a percentage of ad spend, so you gain from scaling, not us.

Do you take a percentage of ad spend?

No, we charge a fixed monthly price whatever the spend. Unlike agencies that add a percentage of the ad budget on top of a monthly fee, we don't make more when you spend more. Double the budget with a percentage model and you double the bill, even though the work is not proportionally bigger.

With us the price is fixed and predictable: you pay for the growth package, not by how much you spend on ads. Full transparency, and you gain fully from scaling the campaigns that deliver.

What budget do I need to succeed with Google Ads?

It depends on your niche and geography. As a general guide, local services (one city, a narrow niche) get real results from $500 to $1,500 a month. National services or competitive niches such as insurance, law and finance need at least $3,000 to $5,000 a month for the campaigns to optimize well.

We never recommend starting below $500 a month. The data signal gets too thin, and Google can't learn what works.

Do you guarantee results from Google Ads?

No, and you should be skeptical of anyone who does. Results depend on the competition in your industry, landing page quality, product, geography and budget. What we do guarantee is a transparent process with daily optimization, a monthly report with concrete numbers, and a strategy based on data and not guesswork.

What are the terms for ending the monthly agreement?

Google Ads follows your growth package, which has 3 months' notice. You can give notice in writing at any time.

You own all the accounts yourself: the Google Ads account, the Google Tag Manager account and the GA4 account. We always set them up in your name, with you as primary owner. When the agreement ends you get full access and can move to another provider, run the ads yourself or pause the campaigns. See the terms of service for the full conditions.

Should I do SEO or Google Ads?

Both, but in a different mix. They solve different problems. Google Ads gives immediate traffic and is best for short campaigns, launches and testing new markets. SEO and AEO give compounding long term growth and a lower cost per customer over time.

Our recommendation is to start with Google Ads to fill the pipeline right away, and build SEO and AEO in parallel, so you gradually depend less on paid traffic. We offer both and often combine them for the same customer.

How long does it take to see results from Google Ads?

The first clicks and leads can arrive within 24 hours of launch. Real data-based optimization needs two to four weeks for Google's algorithm to learn. The higher the conversion volume, the faster Google can optimize automated campaign types like Performance Max.

What does Google Ads management include?

Google Ads management means someone sets up and runs your ad account, so the budget goes to searches that actually bring customers. With us that means keywords and campaign structure, ad copy, a landing page, tracking in GA4 and Tag Manager, and adjusting bids and negative keywords every day.

You get a report every month with cost per lead and what we do next. The accounts are in your name, so you keep everything if you ever want to switch provider or run the ads yourself.

How do I choose the right Google Ads agency?

If you are hiring an agency, start with how it charges. If it takes a percentage of the ad budget, the bill grows every time you scale, even though the job is the same. Also ask who owns the accounts, what is in the report and how long the notice period is.

A good provider can explain why every dollar is spent the way it is, and shows you the numbers without decoration. Google also has its own guide to Google Ads that is worth reading before you decide.

Explore more

Dig deeper

What our customers have achieved

See case studies
  • The team is good at solving problems and communicates well with me as a customer. They respond quickly when something unexpected comes up.

    Gry Aamodt Managing Director, Kakle

    Gry Aamodt, Kakle
  • Roof sealing

    9,9×

    in sales for every dollar spent on ads

    LummeCo
  • Cleaning

    20

    qualified leads in the first 30 days after launch

  • The people behind Heyroes are incredibly conscientious and deliver 100% at a price nobody else can match.

    Johan Dag Drange Managing Director, JDD Utstyr

  • Online store

    Gazelle company

    1 000 000+

    Norwegian kroner in online store revenue in the first year

  • Lots of good input and discussion. We are very happy with what was delivered. Good service, and we feel we have got “value for money”.

    Jon Ola Bergaplass Managing Director, Villmark

Customer stories

Examples of what we make

Websites, online stores, brands and ads, from customer projects to our own concept work. See how we think and what we can make for you.

See our work

How the heroes work

One system One goal Growth you can measure

No guesswork, and no reports that each say something different.

Iris makes the growth plan, and the heroes work to it with the same numbers from your website, search and ads. Vera checks the work before it goes out. Felix keeps it all together. You have the final say.

See how the heroes work together

Let us talk

Profitable ads start with a conversation

We look at your website together and help you choose the next step.

Book a free review

30 minutes · Free and no obligation

Nohman Janjua Mari Ekeløf Kristian Lyng

Behind the heroes is a team at Heyroes that is responsible for the work.